Cloudflare, Inc. (NYSE:NET) and OpenAI (NASDAQ:OAI) have launched a research pilot to evaluate whether network-level data from Cloudflare’s global infrastructure can improve how AI-powered search engines crawl and index web content.
The project will combine real-time signals from Cloudflare’s network—including content freshness, page update activity and traffic quality—with OpenAI’s search technology to assess whether these insights can improve the speed and accuracy of responses generated by its search systems, including ChatGPT.
Cloudflare said its network serves more than 20% of the internet, providing broad visibility into how web content changes and how internet traffic behaves in real time. OpenAI will contribute its search infrastructure along with real user search queries as part of the research programme.
“By sharing our sophisticated network signals, we can find a better way to make AI search more efficient and help people get quality answers faster,” said Matthew Prince, co-founder and CEO of Cloudflare.
Nick Ryder, VP of Research at OpenAI, said in a statement: “Up-to-date information is important for delivering accurate answers to people using ChatGPT. Piloting this with Cloudflare will allow us to explore whether network-level insights can help us discover content more efficiently.”
According to Cloudflare, the initiative is designed to explore whether network intelligence can help AI systems discover, prioritise and update web content more effectively, improving the quality of AI-generated search results.